Sunday, April 14, 2024

Most popular radio & TV stations in Kenya in 2024 – Report

As know-how continues to evolve and media platforms diversify, understanding the media preferences of audiences stays essential for broadcasters and advertisers alike.

The findings of the Infotrak report not solely spotlight the stations commanding the biggest audiences but in addition present helpful insights into the tendencies shaping Kenya’s media panorama.

Radio, a long-time companion of the Kenyan populace, continues to captivate a staggering 72% of listeners nationwide, in response to a current survey.

This enduring medium, with its wealthy mix of leisure, info, and schooling, stays a staple in Kenyan day by day life.

Nyanza leads the cost with a powerful 79% listenership, intently echoed by the Rift Valley and Western at 77%.

The survey reveals that the love for radio is aware of no gender, with male listenership at a stable 72% and females at a detailed 71%. This near-parity underscores radio’s common attraction.

On the subject of age, the knowledge of years appears to correlate with the love for radio; these aged 55 and above are essentially the most avid listeners at 79%.

The youth, particularly the 18-26 age bracket, present a decrease—however nonetheless important—engagement at 62%.

When requested about their most popular stations, Kenyans voiced their loyalty loud and clear.

Radio Citizen instructions the airwaves with a 26% market share, intently trailed by Radio Jambo at 24%. Radio 47 and Radio Maisha each stand robust at 20%, whereas Milele FM and Traditional 105 comply with with 13% and 11% of the viewers, respectively.

Switching gears to the visible spectrum, TV viewership in Kenya paints an equally vibrant image.

A exceptional 85% of Kenyans take pleasure in tv content material, with Nairobi taking the lead at 91%.

The research exhibits that TV’s attract is near-universal throughout gender traces, with 84% of girls and 86% of males commonly watching TV.

Citizen TV reigns supreme with 82% top-of-mind consciousness and 81% present viewership, making it the king of Kenyan tv.

Inooro TV, NTV, and KTN additionally boast important numbers, with TV47 rising as a robust contender with a 25% spontaneous consciousness, indicating its rising affect.

The information speaks volumes in regards to the media’s function in shaping societal narratives and connecting communities.

Radio stays a deeply ingrained a part of Kenyan tradition, whereas TV stations proceed to innovate and captivate numerous audiences.

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