Tuesday, April 23, 2024

Eric Latiff’s radio show idea Capital FM turned down, now a hit at Spice FM

On this planet of Kenyan radio, few exhibits have managed to captivate and have interaction audiences fairly like Spice FM’s ‘The Scenario Room’.

Recognized for its in-depth discussions on social, political, and financial issues, the present has change into a staple for listeners looking for insightful commentary.

On the helm of this success are Eric Latiff, C.T Muga, and Ndu Oko, whose names have change into synonymous with high quality discuss radio.

But, the journey up to now was not with out its hurdles, notably for lead host Eric Latiff.

Latiff, whose radio profession spans over a decade, shared a imaginative and prescient for a chat radio present whereas at Capital FM that will run within the morning, an idea that was sadly shot down.

In an interview on the Utu na Uzalendo podcast, Latiff revealed how he ended up at Spice FM and the way an identical present dubbed ‘Discuss 360’ he had thought of having on the breakfast slot at Capital FM ended up as Spice FM breakfast present.

Throughout this period of uncertainty at Capital FM, Latiff had discussions with the late Chris Kirubi, a media mogul, who suggested him to embrace a Sunday slot for the present earlier than convincing the staff to contemplate it for a morning present.

Regardless of these efforts, the idea didn’t take off as hoped at Capital FM, main Latiff to ponder his subsequent strikes.

In 2018, Latiff acquired a name from Tom Japanni, the previous head of Radio at Commonplace Group, inviting him to hitch an thrilling new challenge.

Japanni introduced Latiff with the chance to convey his idea to life at Spice FM, providing him the inventive freedom and help he wanted to succeed.

“In 2016, I used to be nonetheless working at Capital then I made a decision I wished to take a break, I wished to start out my very own company a communications firm, I nonetheless wished to work with media however simply part-time so I left Capital.

“In 2018, I acquired a name from Tom Japanni and he shared the thought for which I expressed curiosity in,” revealed Eric.

With Latiff on board, ‘The Scenario Room’ was reimagined and launched on Spice FM, shortly gaining traction and attracting a devoted viewers.

The present’s distinctive mix of insightful commentary and interesting discussions resonated with listeners, solidifying its place as some of the listened-to morning exhibits in Kenya.

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